Pre-Event Dinner

A Pre Event Dinner will be held at The Sarnia Dante Club on the evening of Saturday July 30th with guest speakers Phil White, co- founder of Cervelo Cycles and Erik Davis, Canadian importer of Skratch.

Speaker: Phil White

Phil Whiteco-founded Cervelo Cycles, which became the engineering leader in the bike industry and started the Cervelo test team which became the #1 ranked team in the world.  With a focus on technical and marketing innovation, Cervelo grew from a garage start-up to become the most popular triathlon bike in the world (based on the Ironman bike count) and the most popular bike in pro cycling (based on Cycling News reader polls). Tour Magazine recognized Cervélo as the continued engineering leader when they found it was the fastest bike in every category that they tested. 

Upon the sale of Cervélo Cycles to Pon Holdings, White assumed the role of Chief Innovation Officer at Pon Bike until 2017.

Since then Phil has been involved in cycling advocacy as a board member of Share the Road which is working to build a bicycle-friendly Ontario. In addition, Phil has taken over the role of acting president of Canadian power metre and turbo trainer company 4iiii.  

Speaker: Erik Davis

Erik Davis, avid cyclist and business owner in the cycling industry.  The company is focused on the cycling enthusiasts and making sure they get the best product so they can get their best result.


Located in the Toronto area, we get immediate feedback from our retailers and consumers and after 10yrs we are on great trajectory!


Skratch labs makes sports nutrition designed to help you perform better without offending your gut or your taste buds because we use real food, starting from scratch.


All natural products for today’s athlete.